From the Press Democrat:
With summer heating up, wine lovers are hitting the trails, kayaking on the Russian River and heading to music festivals. And increasingly, vintners are finding innovative ways to help consumers take their wines along.
Higher-end wineries are starting to sell wines in boxes, bags, cans and pouches designed for on-the-go consumers. They are finding the stigma of selling wine without a traditional bottle or a cork is receding as the Millennial generation comes of age and packaging technology improves.
Retailers, in turn, are devoting more shelf space to these new alternative containers, which are lighter, smaller and more sturdy than the glass bottles that have long dominated the wine aisle.
“We definitely see the sales go up this time of year,” said Ben Pearson, wine buyer for Bottle Barn in Santa Rosa. “For hiking and camping, it’s definitely convenient.”